Late last year The Wade Brothers spent several weeks in Panama and Mexico shooting the global Bacardi campaign. The images focus on the brand’s famous heritage, and the incredible struggles that the family have overcome to get to where they are today – including fires, exile, prohibition and Cuban revolutionaries! The campaign utilised The Wade Brothers reportage style with them spending each day focusing on a certain location whether it be a bat cave deep in the panama jungle or a street in Mexixo city which was dressed and lit to recreate a Cuban steet party.
To see all imagery from the Bacardi campaign click here and to see more of The Wade Brothers commissions, personal and film work check out the Bloc website.
